United Impacts Group

Business Services

Digital Marketing Strategies · 2026

Grow.
Convert.
Dominate.

India’s most integrated digital marketing solution — combining SEO, paid media, social storytelling, and performance analytics into one unstoppable growth engine for your brand.

Prepared by United Impacts · Business Services
Digital Marketing Division · 2026
unitedimpacts.in · info@unitedimpactsgroup.com

SEO Paid Media Social Media Content Performance

The Digital Imperative

India’s Digital Economy
Is Growing — Are You?

India’s digital advertising market is expanding at 9.7% in 2026, making it one of the fastest-growing digital economies in the world. Brands that invest strategically in digital today will own tomorrow’s market share.

93%

Searches Start Online

₹786B

Global Mktg Market ’26

9.7%

India Digital Ad Growth

5x

ROI vs Traditional

“93% of all online interactions begin with a search engine. Your brand’s digital presence is no longer optional — it is your most valuable asset.”

Why United Impacts?

PR + Digital, Unified

Unlike pure digital agencies, United Impacts is the only partner that integrates PR media relationships, digital performance marketing, and research intelligence under one roof — creating compounding brand authority that neither PR nor digital alone can deliver.

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Section 01 — Services

Full-Spectrum
Digital Marketing

From search visibility to social dominance — every channel, every touchpoint, every conversion.

Our Service Portfolio

Six Pillars of Digital Growth

🔍

Search Engine Optimisation (SEO)

Technical SEO, on-page optimisation, content strategy, and backlink building to rank your brand at the top of Google. Includes local SEO, national SEO, and E-E-A-T content frameworks. Keyword research, competitor gap analysis, and monthly ranking reports included.

Long-term Visibility

⚡

Performance & Paid Media (PPC / Meta / LinkedIn)

Google Ads, Meta Ads, LinkedIn Campaigns, and YouTube advertising managed for maximum ROI. Conversion-optimised landing pages, A/B testing, audience segmentation, and real-time bid management. Management fee separate from ad spend budget.

Immediate Results

📱

Social Media Marketing & Community Management

Platform-specific content calendars for Instagram, LinkedIn, Facebook, X (Twitter), and YouTube. Reels, carousels, thought leadership posts, and community engagement. Monthly analytics reports with Share of Voice tracking and competitor benchmarks.

Brand Engagement

✍️

Content Marketing & Inbound Strategy

SEO blogs, whitepapers, case studies, email drip campaigns, and lead magnets crafted to attract, educate, and convert. Editorial calendars aligned with your business funnel, supported by UI NEWZ media syndication.

Authority Building

🎬

Video Marketing & Short-Form Content (Reels)

Strategy, scripting, production direction, and promotion of short-form and long-form video. YouTube channel management, Instagram Reels campaigns, and video SEO. In 2026, video dominates — our campaigns are built for the algorithm and the audience simultaneously.

#1 Engagement Format

📊

Analytics, Reporting & Conversion Optimisation (CRO)

GA4 setup and custom dashboards, UTM tracking, attribution modelling, heatmaps, and CRO audits. Monthly performance reviews with actionable insights — not just data, but decisions. ROI transparency on every rupee spent.

Data Intelligence

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Service Deep Dive

SEO — The Long Game
That Always Wins

SEO is the foundation of sustainable digital growth. Unlike paid ads that stop the moment you stop spending, SEO compounds — building authority, trust, and visibility that generates leads 24/7. Our SEO methodology is rooted in Google’s E-E-A-T framework, ensuring long-term rankings that resist algorithm changes.

What’s Included in Every SEO Retainer

✅ Technical SEO Audit & Continuous Fix Cycles
✅ Keyword Research & Topical Cluster Strategy
✅ On-Page Optimisation (meta, H-tags, schema)
✅ Monthly SEO-Optimised Blog Articles
✅ Link Building & Authority Outreach
✅ Local SEO & Google Business Profile Management
✅ Monthly Ranking & Traffic Reports

01

Technical Foundation

Speed, crawlability, Core Web Vitals, mobile UX

02

Content Strategy

Topical authority, E-E-A-T, keyword clusters

03

Link Authority

PR-backed link building via UI NEWZ ecosystem

04

Conversion & Analytics

Traffic → leads → revenue tracking

“Over 60% of marketers consider SEO the single most effective digital channel for sustainable business growth in India.”

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Paid Media Strategy

Performance Marketing —
Every Rupee Accountable

🎯

Google Ads
& Search PPC

Search, Display, Shopping, and YouTube campaigns. Keyword intent targeting, negative keyword management, Quality Score optimisation, and conversion tracking from click to close.

Search AdsDisplay NetworkYouTube Ads

📲

Meta & Instagram
Advertising

Audience creation, Lookalike targeting, retargeting funnels, lead generation forms, and carousel/video creatives. ROAS-optimised campaigns managed weekly with creative refresh cycles.

InstagramFacebookReels Ads

💼

LinkedIn B2B
Campaigns

Decision-maker targeting by job title, company size, and industry. Sponsored Content, InMail, and Lead Gen Forms. Ideal for B2B brands, SaaS, BFSI, and enterprise sales.

Most Popular

Plan 02

Digital
Growth

₹55,000/month

Ideal for: Growing SMBs & D2C Brands

✓ Full Technical SEO + Monthly Fixes
✓ 4 SEO Blog Articles/Month
✓ 4 Social Platforms (20 posts/month)
✓ 10 Reels + Motion Graphics
✓ Google + Meta Ads Management
✓ LinkedIn Company Page Strategy
✓ Email Marketing (1 drip sequence)
✓ 2 UI NEWZ Brand Articles
✓ Link Building (5 quality backlinks)
✓ GA4 Dashboard + Weekly Reports
✓ Competitor Benchmarking
✓ Dedicated Senior Account Manager

Recommended Ad Spend: ₹25,000–₹75,000/mo

Get Started

Plan 03

Digital
Domination

₹1,20,000+/month

Ideal for: Enterprises & High-Growth Brands

✓ Full SEO Suite + National Strategy
✓ 8+ Articles + Whitepapers/Month
✓ All Platforms (Unlimited posts)
✓ Google + Meta + LinkedIn + YouTube Ads
✓ 20+ Reels + Video Production
✓ Advanced CRO + Landing Pages
✓ Influencer Campaign Management
✓ 4 UI NEWZ Articles + PR Integration
✓ 15+ Quality Backlinks/Month
✓ Custom Attribution Dashboard
✓ Multi-language Campaign Support
✓ Strategy Director + Dedicated Team

Ad Spend: Custom (₹75,000–₹5,00,000+/mo)

Get a Custom Quote

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Plan Comparison

Side-by-Side Feature Breakdown

Feature / Service	Starter · ₹25K	Growth · ₹55K ⭐	Domination · ₹1.2L+
SEO (Technical + On-Page)	Basic	Full Suite	National Strategy
Monthly Blog Articles	2	4	8+
Social Platforms Managed	2	4	All
Monthly Social Posts	12	20	Unlimited
Reels / Short-Form Video	4	10	20+
Paid Ads Management	Google Only	Google + Meta	All Platforms
LinkedIn Strategy	—	✓	✓ Advanced
Email Marketing	—	✓ 1 Sequence	✓ Full Automation
Link Building	—	5/month	15+/month
UI NEWZ Articles	1/month	2/month	4/month
CRO + Landing Pages	—	—	✓ Full CRO
Influencer Management	—	—	✓ Full Campaign
Reporting Frequency	Monthly	Weekly + Monthly	Real-Time Dashboard

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Modular Add-Ons

Power Up Your Plan
With Add-On Services

All plans can be enhanced with targeted add-ons, enabling precise investment in the channels that matter most to your growth strategy.

🌐

Website Redesign & CRO Audit

Complete UX audit, mobile optimisation, conversion rate improvements, and landing page redesigns. Priced per project.

Per Project

🎤

Founder / CEO Personal Branding

LinkedIn profile transformation, thought leadership content calendar, media interview preparation, and visibility campaigns.

₹15,000/mo

🤳

Influencer Marketing Campaign

End-to-end influencer identification, negotiation, briefing, and ROI reporting. Micro to macro network across all categories.

Per Campaign

🎬

Video Production & Brand Films

Corporate films, product videos, explainer animations, and Reels production packages. Script to final edit.

Per Production

📊

Advanced Analytics & BI Dashboard

Custom GA4 + Looker Studio dashboards, multi-channel attribution, and quarterly deep-dive business intelligence reports.

₹10,000/mo

🗞️

PR + Digital Combo Package

Combine our Digital Marketing plan with our PR Retainer for maximum brand authority — search rankings + media coverage working together.

Bundle Discount

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Section 03 — Process

How We Work

A transparent, structured onboarding and execution process from day one to ongoing results.

Our Process

From Onboarding to
Measurable Growth

01

Discovery & Brand Audit

Deep-dive into your business, competitors, current digital footprint, and goals. We audit your website, SEO status, social channels, and ad history to establish baselines.

02

Strategy & 90-Day Roadmap

Custom digital marketing strategy document with channel priorities, content plan, paid media recommendations, keyword targets, and 90-day milestones tailored to your business.

03

Setup & Account Activation

GA4 tagging, ad account setup, social profile optimisation, content calendar approval, and campaign architecture. Full technical setup within 14 days of sign-off.

04

Execution & Weekly Optimisation

Content published, campaigns live, SEO actions ongoing. Weekly optimisation cycles for paid media, monthly content sprints, and continuous SEO improvements.

05

Reporting & Strategy Review

Monthly performance reports with clear ROI metrics, ranking movements, engagement data, and conversion analysis. Quarterly strategy reviews to adapt to market changes.

06

Scale & Expand

As results grow, we recommend strategic upgrades — new channels, expanded budgets, and additional services — always aligned with your business objectives and ROI targets.

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Onboarding Deliverables

What You Receive
From Day One

Every new digital marketing client receives a comprehensive onboarding package designed for immediate clarity and long-term strategic alignment.

🎯

Digital Audit Report

Complete analysis of your current website, SEO health, social profiles, competitor landscape, and paid advertising history.

📅

90-Day Digital Strategy & Content Calendar

Approved content calendar, campaign launch schedule, SEO priority roadmap, and monthly milestone targets.

🔑

Keyword Research Document

Priority keyword list with search volumes, competition levels, topical cluster map, and ranking opportunity analysis.

📱

Social Media Brand Guide

Platform-specific visual tone, caption style, posting frequency, and engagement protocols tailored to your brand identity.

⚙️

GA4 & Ad Account Setup

Full GA4 configuration, conversion event tracking, UTM framework, and ad account structure with campaign architecture ready to launch.

📊

Custom Reporting Dashboard

Live Looker Studio / GA4 dashboard tracking traffic, rankings, ad ROI, social engagement, and lead conversions — updated automatically.

🔗

UI NEWZ Brand Profile Page

Dedicated brand profile on UI NEWZ serving as your owned media hub — building SEO backlinks and editorial credibility from day one.

👤

Dedicated Account Manager

A named senior contact who manages your campaigns, joins monthly strategy calls, and is directly reachable at all times.

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Industry Expertise

Built for Every Indian Industry

Our digital marketing strategies are built with deep sector intelligence — understanding buyer journeys, regulatory contexts, and audience behaviours unique to each industry we serve.

💻

Technology & SaaS

Product-led growth, developer marketing, SEO for high-intent SaaS keywords, LinkedIn B2B campaigns, and trial conversion funnels.

🏦

BFSI & Fintech

Compliance-safe content, trust-building campaigns, performance marketing for lead generation, and financial thought leadership.

🏥

Healthcare & Pharma

Patient education content, doctor credibility campaigns, local SEO for clinics, and sensitive category ad compliance.

🛒

E-commerce & D2C

Google Shopping, Meta ROAS campaigns, influencer seeding, retention email flows, and seasonal sales playbooks.

🎓

Education & EdTech

Admissions-led SEO, YouTube education campaigns, lead gen for courses and institutions, and parent/student-targeted ads.

🏘️

Real Estate

Project launch campaigns, hyperlocal SEO, WhatsApp lead funnels, and virtual property showcase content strategies.

🌿

Agriculture & Rural Brands

Regional language content, agri-tech brand building, FPO digital presence, and government scheme awareness campaigns.

🚀

Startups (All Stages)

From founder branding and investor visibility to growth hacking, user acquisition, and Series A narrative building.

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Engagement Structure

Flexible Models Built for
Indian Business Realities

Model 01

Monthly Retainer

Our core model. Fixed monthly fee covering all plan deliverables. Consistent strategy execution, predictable costs, and compounding results. Minimum 6-month commitment.

Best Value Most Common

Model 02

Project-Based

Ideal for product launches, app launches, funding announcements, and seasonal campaigns. Fixed scope, timeline, and budget. No long-term commitment required.

Flexible Launch-Ready

Model 03

Hybrid Package

Combine a lean retainer with project-specific campaign activations. Perfect for brands with seasonal peaks — scale up in festive season, scale down off-season.

Customisable Scalable

6 Mo

Min. Retainer Commitment

14 Days

Onboarding Turnaround

Weekly

Optimisation Cadence

30 Days

Exit Notice Period

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The United Impacts Advantage

Why We’re Different
From Every Other Agency

🗞️

PR + Digital = Compounding Authority

We are the only Indian agency that integrates editorial PR media coverage with digital performance marketing. Every press mention builds backlinks. Every backlink improves SEO. Every SEO gain reduces your ad spend. The flywheel never stops.

📰

UI NEWZ Media Ecosystem

Your brand gets a dedicated UI NEWZ profile, editorial articles, and distribution across our media partners — owned media, earned media, and digital media working simultaneously. This is included in every plan.

🔬

Research-Led Strategy

Our campaigns are informed by sector research and policy intelligence — giving your brand talking points competitors can’t replicate. We don’t just market; we position.

🌍

India-First, Scale-Global

Deep understanding of Bharat’s regional languages, cultural nuances, and consumer behaviours — from Delhi boardrooms to tier-3 town entrepreneurs. We scale local success nationally and nationally to globally.

📈

Full Transparency, Zero Lock-In

You own your ad accounts, your website, your analytics data. We operate with 100% transparency — every rupee tracked, every result reported. 30-day exit notice. No hidden clauses.

Our Network

unitedimpactsgroup.com unitedimpacts.in uinewz.com unitedimpacts.org PR Services Research Division Media Network

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Ready to Grow Digitally?

Let’s Build Your
Digital Empire
Together

Every brand has untapped digital potential. United Impacts delivers the strategy, execution, and media reach to turn that potential into real, measurable, and compounding growth — across India and beyond.

📧

Email Us

info@unitedimpactsgroup.com

🌐

Visit Us

unitedimpacts.in

📍

Headquarters

Lucknow, Uttar Pradesh, India

United Impacts

Business Services · Digital Marketing · Strategic Growth

A United Impacts Group Initiative · Inform · Inspire · Integrate · Impact