United Impacts
BUSINESS SERVICES INITIATIVE
Social Media Marketing · Digital Growth · 2026
Strategic
Social Media
Marketing Plans
Social Media
Marketing Plans
Crafted for Brands, Businesses & Institutions Ready to Dominate Feeds, Build Communities, and Convert Conversations into Measurable Business Growth — Across Every Platform.
Startups
SMEs & Corporates
NGOs & Institutions
Government Bodies
Political Campaigns
United Impacts — Business Services
unitedimpacts.in · unitedimpactsgroup.com
Lucknow, Uttar Pradesh, India
unitedimpacts.in · unitedimpactsgroup.com
Lucknow, Uttar Pradesh, India
Internationally Recognised
Acquisition Intl. Award Winner
The Landscape
Why Social Media is
Your Brand’s Most Powerful Asset in 2026
Your Brand’s Most Powerful Asset in 2026
India is the world’s largest social media market with over 700 million active users across platforms. In 2026, your customers are not waiting for advertising — they are scrolling, watching, and deciding in seconds. Social media is no longer optional; it is the primary battleground for brand trust, discovery, and purchase decisions.
700M+
Indian Social Media Users
78%
Buyers Research on Social First
3.2×
Higher ROI vs Traditional Ads
6.5 Hrs
Avg. Daily Screen Time
Brands with a consistent social presence generate 3× more leads and 58% higher customer retention compared to businesses without an active digital strategy.
What’s Driving Social Demand in India
- Short-video content (Reels, Shorts) driving 5× organic reach vs static posts
- LinkedIn becoming the #1 B2B discovery channel for Indian decision-makers
- WhatsApp and community marketing opening direct brand-to-customer pipelines
- Social commerce expected to reach ₹1.2 lakh crore by 2027
- Investors and media journalists actively checking social credibility before engagement
United Impacts · Business Services · 2026
02
Who We Are
A Unique SMM Partner
with Media Ecosystem Advantage
with Media Ecosystem Advantage
United Impacts is the Business Services initiative of United Impacts Group — an internationally recognised, multi-vertical organisation headquartered in Lucknow, India. Our social media management is not outsourced content scheduling — it is strategy-first, platform-native storytelling backed by a live newsroom, research desk, and decade of media expertise.
When you work with United Impacts on Social Media, you are backed by a newsroom, a policy research intelligence unit, and a digital network — all amplifying your brand simultaneously.
Award-Winning Organisation
Content + Strategy + Analytics
Impact-Led
SDG Aligned
📰
UI NEWZ — Our Own Media Network
Active across 5+ platforms with 300+ published stories. Your social content is amplified through our own media reach — giving you multi-channel presence from Day 1.
🔬
Research-Backed Content Strategy
United Impacts Foundation’s policy and data intelligence informs every campaign — so your posts are credible, relevant, and impossible to ignore.
🏆
Acquisition International Award Winner
Two consecutive UK-validated awards within two years of founding — a testament to merit, impact, and operational excellence trusted by clients across India.
United Impacts · Business Services · 2026
03
Platform Expertise
Every Platform. One Strategy.
Maximum Impact.
Maximum Impact.
We manage your brand presence across all major social platforms with a platform-native approach — understanding the algorithm, content format, audience behaviour, and peak engagement windows unique to each channel.
📸
Instagram
Reels, Stories, Grid Strategy & Influencer Collaborations
Visual-First
💼
LinkedIn
B2B Content, Thought Leadership, CEO Authority & Lead Gen
B2B Leader
👥
Facebook
Community Building, Groups, Paid Amplification & Events
Community
▶️
YouTube
Shorts Strategy, Long-Form Brand Stories & SEO Video
Video SEO
🐦
X (Twitter)
Real-Time Engagement, Trending Topics & Reputation Building
Real-Time
🧵
Threads
Conversational Brand Voice, Community Narratives & Discovery
Emerging
Platform Selection Philosophy
We identify the 2–3 platforms where your audience is most active and invest deeply — quality over quantity, always.
Algorithm Expertise
Our team stays ahead of every algorithm update — ensuring your content is always positioned for maximum organic reach.
United Impacts · Business Services · 2026
04
Section 01 · Services
What We
Offer
Offer
A full-stack social media marketing service — from strategy and content creation to paid ads, analytics, and influencer campaigns.
United Impacts · Business Services · 2026
Our Services
The Complete SMM Services Menu
📋
Social Media Strategy & Audit
Full-channel audit of current presence, competitor benchmarking, audience persona development, and a 90-day platform-specific growth strategy tailored to your business objectives.
Foundation
✍️
Content Creation & Calendar Management
Research-backed copywriting, graphic design, Reels scripting, and a monthly editorial calendar covering all platforms. Includes brand-tone guidelines and approval workflows.
Core
🎬
Video & Reels Production
Script-to-screen short-form video content for Instagram Reels, YouTube Shorts, and LinkedIn — optimised for the algorithm with captions, hooks, and trending audio strategy.
High Impact
🤝
Influencer Marketing & Collaborations
Identification, outreach, and management of micro, macro & nano influencers aligned to your brand values and sector. Full campaign briefing, oversight, and performance reporting.
Growth
📢
Paid Social Media Advertising
Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube Ads — campaign setup, audience targeting, A/B testing, creative production, and budget optimisation for maximum ROAS.
Paid
💬
Community Management & Engagement
Daily monitoring, comment responses, DM management, community building, and crisis moderation across all active platforms. Brand voice consistency guaranteed.
Always-On
📊
Analytics, Reporting & Insights
Monthly performance dashboards covering reach, engagement, follower growth, CTR, conversions, and Share of Voice — with strategic recommendations for the next cycle.
Data-Led
🔗
PR × Social Media Integration
Exclusive to United Impacts — earned media coverage from our PR team is simultaneously amplified across social channels, multiplying your brand’s reach and credibility in one unified campaign.
Exclusive
United Impacts · Business Services · 2026
06
Section 02 · Packages
Our SMM Plans
Three tiers designed to grow with your ambition — from first-time social brands to enterprise-level digital dominators.
United Impacts · Business Services · 2026
Pricing & Packages
Choose Your SMM Plan
All plans are monthly retainers with a minimum 6-month commitment. Custom project-based and campaign engagements available on request.
Tier 01
Social
Starter
Starter
₹29,999/month
Ideal for Startups & New Brands
- ✓2 Platforms managed (e.g. Instagram + LinkedIn)
- ✓12 posts per month (graphics + captions)
- ✓4 Instagram / YouTube Reels per month
- ✓Monthly content calendar & brand tone guide
- ✓Basic community management (weekdays)
- ✓Monthly analytics & performance report
- ✓Hashtag strategy & SEO optimisation
- ✓Dedicated account manager
★ Most Popular
Tier 02
Growth
Accelerator
Accelerator
₹59,999/month
Ideal for Scaling SMEs & Established Brands
- ✓4 Platforms managed (Instagram, LinkedIn, Facebook, X)
- ✓24 posts per month across all platforms
- ✓8 Reels / Short-Form Videos per month
- ✓Paid Ads management (Meta Ads — up to ₹50,000 ad spend)
- ✓1 Micro-Influencer campaign per quarter
- ✓7-day community management & DM responses
- ✓Bi-weekly analytics report with strategic insights
- ✓PR × Social cross-amplification (UI NEWZ)
- ✓Story highlights strategy & profile optimisation
- ✓Dedicated senior account manager + content team
Tier 03
Digital
Dominance
Dominance
Custom/month
For Corporates, Institutions & Political Campaigns
- ✓All platforms managed (6+ channels)
- ✓Unlimited posts, stories & Reels production
- ✓Full-scale Paid Social Advertising (Meta + LinkedIn + YouTube)
- ✓Macro & celebrity influencer campaign management
- ✓24/7 community management & crisis moderation
- ✓Weekly strategy calls & executive reporting
- ✓Full PR + SMM + Research integration
- ✓Social media war room support for launches & events
- ✓Custom brand social playbook & SOPs
- ✓Dedicated team: Strategist + Designer + Writer + Analyst
United Impacts · Business Services · 2026
08
Plan Comparison
Side-by-Side
Plan Breakdown
Plan Breakdown
| Feature | Social Starter ₹29,999/mo |
Growth Accelerator ★ ₹59,999/mo |
Digital Dominance Custom Pricing |
|---|---|---|---|
| Platforms Managed | 2 Platforms | 4 Platforms | 6+ Platforms |
| Posts Per Month | 12 Posts | 24 Posts | Unlimited |
| Reels / Short-Form Video | 4 / month | 8 / month | Unlimited |
| Paid Ads Management | — | ✓ (Meta) | ✓ (All Platforms) |
| Influencer Campaigns | — | Micro (Quarterly) | Macro + Celebrity |
| Community Management | Weekdays Only | 7 Days / Week | 24/7 |
| Analytics Reporting | Monthly | Bi-Weekly | Weekly + Custom |
| PR × Social Integration (UI NEWZ) | — | ✓ | ✓ Full Integration |
| Crisis Moderation | — | — | ✓ 24/7 |
| Dedicated Team | Account Manager | Senior AM + Team | Full Dedicated Team |
| Strategy Calls | Monthly | Bi-Weekly | Weekly |
United Impacts · Business Services · 2026
09
How We Work
Our Content Strategy
Process — End to End
Process — End to End
1
Discovery & Brand Immersion
Deep-dive into your brand, business goals, target audience, competitors, and current social presence. We build your unique brand voice and visual language before creating a single post.
2
Platform Strategy & Channel Selection
Data-driven identification of which platforms your audience lives on, optimal posting frequency, content mix ratios (educational, promotional, engagement), and growth KPIs for each channel.
3
Content Calendar Creation
A 30-day rolling content calendar with every post planned — including topic, format (static, carousel, Reel, story), caption draft, visual brief, and scheduled publish time — shared for your approval.
4
Creation, Design & Production
In-house content creation: copywriting, graphic design, video scripting, and Reels production. All content passes through quality review and brand-guideline checks before publishing.
5
Publishing & Community Engagement
Scheduled publishing at peak engagement windows, active community management including comment replies, DMs, mention monitoring, and proactive audience engagement to build loyalty.
6
Paid Amplification (Where Applicable)
Strategic boost of high-performing organic content and launch of targeted paid ad campaigns with precise audience segmentation, creative testing, and daily budget monitoring.
7
Analytics, Reporting & Strategy Refinement
Comprehensive performance reports with engagement rates, reach, impressions, follower growth, click-through, and conversion data — followed by strategy adjustments to continuously improve results.
United Impacts · Business Services · 2026
10
Our Differentiators
Why United Impacts for
Social Media Marketing
Social Media Marketing
01
🏆
Award-Winning Organisation
Backed by Acquisition International validation — you are partnering with a credible, internationally recognised brand that brings prestige to every collaboration.
02
📰
Owned Media Amplification
Your social content is cross-published through UI NEWZ — our live media platform — giving you guaranteed earned media reach beyond your own follower count on Day 1.
03
🔬
Research-Driven Content
Posts backed by United Impacts Foundation’s data and policy intelligence — making your brand the most credible, authoritative voice in your sector on social media.
04
🔗
PR + SMM Integration
Unique to United Impacts — when our PR team lands you a media story, our social team simultaneously amplifies it. One partner, double the impact, zero coordination friction.
05
🎯
Strategy-First, Not Template-Driven
Every client receives a bespoke strategy — not a recycled template. We study your market, competitors, and audience before writing a single caption.
06
📈
Transparent, Measurable Results
No vanity metrics. We report on KPIs that directly connect to your business outcomes — leads, website traffic, brand searches, and share of voice in your industry.
United Impacts · Business Services · 2026
11
Content Excellence
Content Formats We
Create — Built to Perform
Create — Built to Perform
🎬
Short-Form Video & Reels
Hook-first scripted Reels and Shorts designed to stop the scroll. Trending audio, text overlays, and algorithm-optimised duration — every video crafted for maximum saves and shares.
🖼️
Carousel & Infographic Posts
Multi-slide educational carousels that drive saves and shares — the highest-engagement format on Instagram and LinkedIn. Data visualisations that make your brand the industry educator.
✍️
Long-Form LinkedIn Articles
Thought leadership articles and CEO-authored opinion pieces positioning your leadership as an industry authority — essential for B2B credibility and investor relations.
📖
Stories & Interactive Content
Daily Stories with polls, quizzes, Q&As, and countdowns. Interactive formats drive responses, build community, and give your audience a reason to return daily.
🔴
Live Streams & Webinar Support
Event-day live stream management, promotional pre-buzz content, and post-event highlight clips — transforming every event into a multi-day social media moment.
📰
PR Story Amplification Posts
Every media story our PR team earns for your brand is immediately packaged into social-optimised posts — maximising the visibility of every press mention across your channels.
United Impacts · Business Services · 2026
12
Onboarding Deliverables
What You Receive
When You Partner With Us
When You Partner With Us
Every new SMM client receives a comprehensive onboarding package — designed to set up your social media presence for immediate impact and long-term brand consistency from Day 1.
📋
Social Media Strategy Document
A complete platform-specific strategy covering audience personas, content pillars, KPIs, and 90-day growth roadmap tailored to your brand.
🎨
Brand Visual Identity for Social
Platform-optimised brand kit — colour palette, typography, logo variants, post templates, and visual guidelines ensuring consistent brand identity across all channels.
📝
Brand Voice & Tone Guide
A documented brand voice guide defining your social personality — how your brand speaks, the language it uses, and the emotions it is designed to evoke.
🗓️
90-Day Editorial Content Calendar
Topic themes, key dates, campaign hooks, product/service pushes, and awareness days mapped into a full content plan for your first three months.
⚙️
Profile Optimisation Across All Platforms
Bio rewrites, highlights setup, link-in-bio strategy, pinned posts, and keyword-rich profile optimisation for maximum discoverability on every platform.
📊
Competitor & Benchmarking Audit
A detailed analysis of your top 5 competitors’ social performance — identifying gaps, opportunities, and positioning strategies for immediate competitive advantage.
📈
SMM KPI Dashboard Setup
Custom reporting dashboard tracking followers, engagement rate, reach, website clicks, and conversions — set up with your starting benchmarks before Month 1.
📞
Dedicated Account Manager
A named, senior contact who manages your account, attends strategy calls, and is directly reachable at all times — your brand’s social media partner, not just a vendor.
United Impacts · Business Services · 2026
13
Sectors & Clients
Serving Brands Across
Every Industry in India
Every Industry in India
United Impacts brings deep sector knowledge and platform expertise across India’s most dynamic industries — ensuring your social media strategy speaks the authentic language of your market and audience.
Technology & SaaS
Agriculture & FPOs
Government & Policy
Education & EdTech
Healthcare & Pharma
BFSI & Fintech
NGOs & Social Impact
Climate & Energy
Defence & Governance
E-commerce & D2C
Real Estate & Infrastructure
Media & Entertainment
Hospitality & Tourism
Manufacturing
Startups (All Stages)
Political Campaigns
Personal Branding
One SMM partner connects your brand to content strategy, media amplification, and platform-native creativity — simultaneously. That is the United Impacts difference.
United Impacts · Business Services · 2026
14
Engagement Structure
Flexible Engagement Models
Built for Indian Business Realities
Built for Indian Business Realities
Model 01
Monthly Retainer
Our primary model. A fixed monthly fee covering all deliverables outlined in your chosen plan. Predictable, consistent, and strategy-focused. Minimum 6-month commitment.
Best Value
Most Common
Model 02
Campaign-Based
Ideal for product launches, festival campaigns, IPO announcements, and election campaigns. Fixed scope, timeline, and deliverables. Quoted per campaign.
Flexible
Launch-Friendly
Model 03
Hybrid Package
Combine a lean monthly retainer with campaign-specific activations for peaks — festivals, product launches, or annual events. Perfect for businesses with varying communication cycles.
Customisable
Scalable
Terms at a Glance
6 Mo
Minimum Commitment
7 Days
Onboarding Turnaround
Monthly
Reporting Cadence
30 Days
Exit Notice Period
United Impacts · Business Services · 2026
15
Ready to Own Your Digital Space
Let’s Build Your
Social Story Together
Social Story Together
Every scroll is an opportunity. Every post is a conversation. Every campaign is a chance to grow. United Impacts brings the content intelligence, platform expertise, and media reach to make your brand impossible to ignore — across every feed in India and beyond.
📧
Email
info@unitedimpactsgroup.com
🌐
Business Services
unitedimpacts.in
📍
Headquarters
Lucknow, Uttar Pradesh, India
unitedimpactsgroup.com
unitedimpacts.in
uinewz.com
unitedimpacts.org
United Impacts
Business Services · Social Media Marketing · Digital Strategy
A United Impacts Group Initiative · Inform · Inspire · Integrate · Impact